(Pittsburgh) – Since 1968, when Mister Rogers’ Neighborhood made its national public television debut, Fred Rogers began each episode with his simple signature question in song: "Won’t You Be My Neighbor?"

This year, more than 30 Southwestern Pennsylvania organizations are planning to show just how neighborly they can be as the first-ever "Won’t You Be My Neighbor?" Days celebration takes place March 15 – 20 as part of Pittsburgh’s 250th anniversary.

"It started simply enough," explains Margy Whitmer of Family Communications, Inc. (FCI is the nonprofit company founded in 1971 by Fred Rogers.) "We wanted to recognize Fred in a way that would reflect his deep appreciation of what it means to be a caring neighbor."

So, "Won’t You Be My Neighbor?" Days – WYBMND for short, although not by much – was born as a means of promoting neighborliness throughout the region.

"We’re also planning something special on what would have been Fred Rogers’ 80th birthday on March 20," says David Newell, FCI’s public relations director and Mr. McFeely. "We’re asking everyone everywhere – from Pittsburgh to Paris -- to wear their favorite sweater. It doesn’t have to have a zipper down the front like the one Mister Rogers wore on the program, it just has to be special to you."

Throughout WYBMND (March 15 – 20), organizations ranging from libraries (Carnegie Libraries of Pittsburgh and others throughout Southwestern Pennsylvania), to museums (The Children’s Museum of Pittsburgh, the Westmoreland Museum of American Art, the Senator John Heinz History Center and The Carnegies) to other venues (The New Hazlett Theater, The Pittsburgh Opera, the Pittsburgh Zoo and the PPG Aquarium, the National Aviary and Gilda’s Club Western Pennsylvania) have signed up to participate. Highlights of the celebration also include performances by musicians including members of the Pittsburgh Symphony Orchestra.

"What’s been so encouraging," says FCI President Bill Isler, "is the enthusiastic response from leaders at the cultural treasures in our region. By offering free or reduced admissions, they are providing opportunities for children and families that may change and enrich their lives in unexpected, wonderful ways. Through the generosity of these caring ‘neighbors,’ children will be able to enjoy puppet making, musical presentations and other activities."

Tickets for Kids® Charities is joining the WYBMND celebration by partnering with its 800 social service agencies and dozens of participating cultural and civic organizations. The goal is to assure that deserving children and families throughout Southwestern Pennsylvania are included in the numerous events and activities taking place to commemorate Fred Rogers' impact and enduring legacy.